Post by ivykhan885 on Mar 7, 2024 3:09:22 GMT -6
The past year is now just a memory and, for this reason, it is important to take stock and give some numbers to understand which will be the most effective and used digital strategies to focus on in this 2019 which is now in full swing. To be competitive on the market and take advantage of the best performing solutions available , Ediscom is the answer. To find out more, don't hesitate to write to us! best performing digital strategies 2019 Share on Facebook Share on LinkedIn REQUEST MORE INFORMATION Let's start with some statistics on mobile marketing, probably the tool that has recorded the greatest growth in the last year and which is destined to expand further in 2019. According to statistics, in fact, 72% of digital agencies' investment in 2019 will be dedicated to mobile. This year, then, it will be essential to further improve the user experience ; this, taking into account that only 47% of users are satisfied with the experience with mobile advertisements. As? First of all, getting closer to the minimum goal of loading pages in just two seconds, which is currently still far away. Not to be overlooked, then, is the so-called CRO.
Conversion rates optimisation especially from a mobile perspective. Brands that have begun to take an interest in optimizing conversion rates and dealing with the topic in depth have in fact been able to benefit from an increase in ROI; investment return which, according to statistics, reaches on average 223% in cases where conversion rate optimization is applied. Furthermore, it is worth underlining the fact that the average conversion rate is higher for web platforms that use video formats ; the average percentage in fact goes from 2.9 to almost 5%. What can we say, then Australia Telegram Number Data about Search Engine Marketing , one of those sectors of web marketing that, even today, keeps industry experts awake? There is no doubt, in fact, that it is not easy to always be informed about Google algorithm updates, but we will still try to give you some information in particular on user behavior, so as to direct you on the right path and be of help to your SEM strategy. After this premise, let's start by taking a look at the average number of organic results in Google SERPs , which decreased from 10 to 8.5.
Very interesting, then, is the percentage of users who have begun to exploit voice searches in the last year , i.e. 60%! Don't forget, however, that Google continues to favor proprietary ads and products and not organic ones. The last period has also seen an ever-increasing appreciation of internet users towards exclusively visual content. In any case, speaking of classic textual content, here is an interesting fact that should not be overlooked: the average length of the articles that appear on the first page of the Google SERP is 1890 words . If, among the best performing digital strategies, mobile marketing is the tool with the most room for growth, email marketing remains the best performing among the classic lead generation strategies . For this tool to bring a significant ROI to the coffers of those who implement it, it is important to remember that: - Segmented DEM campaigns have an opening rate approximately 15% higher than non-targeted campaigns - The best time of day to send your personalized emails are between 4.00pm and 8.00pm - eCommerce customers who abandon the goods in the cart are 2.4 times more likely to finalize the purchase if they receive multiple reminder emails. Among the best performing digital strategies and, therefore, not to be overlooked in this 2019, there are still Content Marketing and Social Media Marketing . Content marketing In support of this digital tool we find the percentages. In fact, digital companies invest between 25 and 43% of their budget in this branch of web advertising, even if only 23% of these believe they are doing it in the correct way, therefore spreading utions for 2018 "digital"
Conversion rates optimisation especially from a mobile perspective. Brands that have begun to take an interest in optimizing conversion rates and dealing with the topic in depth have in fact been able to benefit from an increase in ROI; investment return which, according to statistics, reaches on average 223% in cases where conversion rate optimization is applied. Furthermore, it is worth underlining the fact that the average conversion rate is higher for web platforms that use video formats ; the average percentage in fact goes from 2.9 to almost 5%. What can we say, then Australia Telegram Number Data about Search Engine Marketing , one of those sectors of web marketing that, even today, keeps industry experts awake? There is no doubt, in fact, that it is not easy to always be informed about Google algorithm updates, but we will still try to give you some information in particular on user behavior, so as to direct you on the right path and be of help to your SEM strategy. After this premise, let's start by taking a look at the average number of organic results in Google SERPs , which decreased from 10 to 8.5.
Very interesting, then, is the percentage of users who have begun to exploit voice searches in the last year , i.e. 60%! Don't forget, however, that Google continues to favor proprietary ads and products and not organic ones. The last period has also seen an ever-increasing appreciation of internet users towards exclusively visual content. In any case, speaking of classic textual content, here is an interesting fact that should not be overlooked: the average length of the articles that appear on the first page of the Google SERP is 1890 words . If, among the best performing digital strategies, mobile marketing is the tool with the most room for growth, email marketing remains the best performing among the classic lead generation strategies . For this tool to bring a significant ROI to the coffers of those who implement it, it is important to remember that: - Segmented DEM campaigns have an opening rate approximately 15% higher than non-targeted campaigns - The best time of day to send your personalized emails are between 4.00pm and 8.00pm - eCommerce customers who abandon the goods in the cart are 2.4 times more likely to finalize the purchase if they receive multiple reminder emails. Among the best performing digital strategies and, therefore, not to be overlooked in this 2019, there are still Content Marketing and Social Media Marketing . Content marketing In support of this digital tool we find the percentages. In fact, digital companies invest between 25 and 43% of their budget in this branch of web advertising, even if only 23% of these believe they are doing it in the correct way, therefore spreading utions for 2018 "digital"