Post by account_disabled on Dec 24, 2023 22:12:56 GMT -6
It is very likely that if you do not use social selling , at best you are losing opportunities and at worst you are sending business to your competitors. Social selling is not the latest trendy theme on the Internet or social networks, nor is it a simple technique, and is not limited to putting your salespeople on LinkedIn . It’s more of a new way of relating and communicating with prospects. Social selling does not change the fundamentals of the classic sales approach. It's a different way to create and maintain a relationship with ambassadors, influencers or prospects via social networks. What used to be done by recommendation or word of mouth (“Don’t you know anyone who…?”) now also happens online.
Creating an online presence on platforms that can be seen and taken into account by Email Data prospects can open doors that will sooner or later lead to new business. Overall, salespeople who use these tools perform better than others. As I said above, social selling is not just about having a super optimized LinkedIn profile, it is also not about tweeting your pitch or sending your proposal with a LinkedIn InMail (the paid messaging of the platform that allows you to send a message to anyone and without character limits). Social selling is actually more like social nurturing: Listen and join conversations. Get recommendations. Monitor trends in your industry.
Detect buying signals. Share content from a customer or prospect. Listen One of my clients, a BtoB service provider, generated more than €150,000 in business in 6 months by starting to listen to what was happening and what the demands were in his sector. With our Digital Pull Marketing approach, our clients have detected market opportunities (new products or services) that they had not perceived either through their salespeople or through their distribution networks. Others have significantly increased their site traffic by better responding to demand. All saw a clear improvement (decrease) in their conversion costs.
Creating an online presence on platforms that can be seen and taken into account by Email Data prospects can open doors that will sooner or later lead to new business. Overall, salespeople who use these tools perform better than others. As I said above, social selling is not just about having a super optimized LinkedIn profile, it is also not about tweeting your pitch or sending your proposal with a LinkedIn InMail (the paid messaging of the platform that allows you to send a message to anyone and without character limits). Social selling is actually more like social nurturing: Listen and join conversations. Get recommendations. Monitor trends in your industry.
Detect buying signals. Share content from a customer or prospect. Listen One of my clients, a BtoB service provider, generated more than €150,000 in business in 6 months by starting to listen to what was happening and what the demands were in his sector. With our Digital Pull Marketing approach, our clients have detected market opportunities (new products or services) that they had not perceived either through their salespeople or through their distribution networks. Others have significantly increased their site traffic by better responding to demand. All saw a clear improvement (decrease) in their conversion costs.