Post by account_disabled on Mar 12, 2024 0:47:02 GMT -6
The foundations of respect for others in communication between colleagues and with customers are disappearing. Everyone thinks for themselves and expects their neighbor to be waiting for their (vocal) sign to come to their aid. When I receive a five-minute voicemail I am aware that the sender judges his time to be much more important than mine and that I am not worthy of his respect. A few weeks ago I taught two classes with opposite ages; the first made up of twenty-year-olds, recent graduates waiting for employment, while the second of fifty-year-old managers and established entrepreneurs. It is normal for there to be a gap in visions, styles or models between two such distant generations; It's not the first time I've noticed this difference, even though it hasn't been that many years, I was amazed to have seen an enormous chasm forming that separates these two generations.
Making them so close in age but so distant in values. I am not a Canada Phone Number sociologist, in this analysis I did not base myself on statistics or authoritative studies, I simply observed how in younger people there is no longer a winning model based on material aspects, the elements that were the primary objective at their age in my generation. The car, a secure salary, fashionable clothes and then a house were the goals that the majority of us pursued (in the illusion of a happy life). Among these young graduates, however, only one owned his own car, they buy refurbished smartphones and for them free time has a higher value than money. In my eyes they are a better generation than mine in many respects: more sensitive to ethics, ecology and with more consistent ideals than us "boomers" looking for a higher salary. However, I have found that compared to parents who lived in a different era, they lack a real life goal. Of course, they study, they work hard, but they don't have medium/long-term professional plans.
I notice it when I say that any marketing operation on oneself, with the aim of finding a job or clients, must start from the question: "what do I want to achieve, who do I want to be in 3/5 years?" . Not answering this – not at all simple – question means making any operation on one's brand useless or even harmful. The lesson to the class of fifty-year-olds was simpler, more fluid and linear; this is because they have a life goal. Their goal is always the same: to invoice more, sell more and earn more. Some may observe that it is a goal full of illusions, excessively material and perhaps deplorable, it is not for me to judge. But that's a real goal, it's easy to pursue. Just work on yourself, your skills and on self-communication with consistency and consistency. Marketing is easy to talk about; it is a path that starts from a need (that of others) and an objective (ours). Without these two essential elements there is no Marketing but only a vague hope.
Making them so close in age but so distant in values. I am not a Canada Phone Number sociologist, in this analysis I did not base myself on statistics or authoritative studies, I simply observed how in younger people there is no longer a winning model based on material aspects, the elements that were the primary objective at their age in my generation. The car, a secure salary, fashionable clothes and then a house were the goals that the majority of us pursued (in the illusion of a happy life). Among these young graduates, however, only one owned his own car, they buy refurbished smartphones and for them free time has a higher value than money. In my eyes they are a better generation than mine in many respects: more sensitive to ethics, ecology and with more consistent ideals than us "boomers" looking for a higher salary. However, I have found that compared to parents who lived in a different era, they lack a real life goal. Of course, they study, they work hard, but they don't have medium/long-term professional plans.
I notice it when I say that any marketing operation on oneself, with the aim of finding a job or clients, must start from the question: "what do I want to achieve, who do I want to be in 3/5 years?" . Not answering this – not at all simple – question means making any operation on one's brand useless or even harmful. The lesson to the class of fifty-year-olds was simpler, more fluid and linear; this is because they have a life goal. Their goal is always the same: to invoice more, sell more and earn more. Some may observe that it is a goal full of illusions, excessively material and perhaps deplorable, it is not for me to judge. But that's a real goal, it's easy to pursue. Just work on yourself, your skills and on self-communication with consistency and consistency. Marketing is easy to talk about; it is a path that starts from a need (that of others) and an objective (ours). Without these two essential elements there is no Marketing but only a vague hope.